What attracted me to this lipstick first and foremost was the colour. I'd been looking for a nice, bright bold pink lipstick for a while, and this one seemed to look the most pigmented when I tried umpteen shades on my hand earlier this week.
More importantly, I absolutely loved it when I tried it on my lips for the first time. Its really easy to apply, doesn't require any lipliner, and stays put for hours upon hours, even after eating and drinking.
I must admit, I'm always quite dubious with products that claim they last for 24 hours. Who really needs a lipstick to last that long?
Luckily, the lipstick comes with a moisturising balm which you can apply as much as you like if you feel like your lips are becoming dry, and I was surprised that the colour didn't stick to the balm and leave that awful residue that you usually find.
That said, on me, lipstick always rubs off straight away, whereas with this one I didn't need to reapply once throughout the day! Definitely value for money at only £8.99, (you can buy it here.)
My only regret is that I didn't discover this little gem sooner, and will most definitely be stocking up on the rest of the lovely colours!