Berry-red lips and deep, smoky eyes have been widely touted as this fall’s must- have makeup colors.
Just as fashion usually mimics the typical autumn shades, the beauty world has done the same this year, with colors like oxblood, mulberry and dark greens taking center stage.
“Women are starting to change their coral and hot pink lipstick shades to a darker, vampy color,” said Tricia Wetherby, a sales associate for Makeup Art Cosmetics. “We’ve been more selling darker colored eye shadows and berry colored lipsticks now that summer is over.”
|We've moved on from the coral lip trend...|
The smoky eye has continued to evolve in tones of classic black, with accents of pine green and deep violet.
|MAC's Rebel Lipstick|
“All skin tones can wear them.” said Wetherby. “Not only can the colour be adjusted, but the texture too. There are many different shades of dark shadows that vary in texture, for instance matte or shimmer.”
Many women have been coveting the deeper red lip colors in favor of the summer brights. A lot of women have been asking the MAC girls when its Marilyn Monroe collection, which includes many of fall’s dark hues, is available to buy. The collection, featuring an image of Monroe on the packaging is exclusive to MAC and is out Oct. 4.
“The collection features five different shades of red lipsticks,” Wetherby said. “It also includes some nail polishes in vampy colours like dark purple and navy.”
|MAC's Marilyn Monroe Lipstick Collection|
However, not every woman who wears makeup identifies and follows these popular trends. “I follow some fashion trends, but I don’t take notice of beauty crazes,” said Sofi Lopez, a healthcare management senior at the University of Memphis. “I don’t like the very dark lipstick; I’d feel as though I was dressing up for Halloween.”
And according to Wetherby, a lot of women she meets are inspired by what color lipstick she is wearing, or what texture shadow she is sporting on her eyes.
“If we stay trendy, then they stay trendy.” Wetherby said.
The cosmetics industry posted sales of $36.5 billion dollars in 2010, according to Drug Store News, and this amount is gradually increasing every year with the emergence of ‘beauty gurus’ on YouTube and makeup blogs.
“Makeup can change peoples’ lives,” Wetherby said. “Face and eye shapes can be transformed, that’s why it’s important to women.”
More women focus on the seasonal beauty trends they see in the multitude of magazines like Glamour, makeup counters and blogs, according to experts.
For instance, Wetherby has seen a definite increase in the sale and interest of oxblood colored lipsticks called ‘Diva’ and ‘Rebel’ and with spring approaching in a few months, the makeup world has to be just as ahead of the seasonal trends as the fashion world does.
“Spring beauty will be very different to fall,” Wetherby said. “Expect pops of vibrant colours and dewy, healthy skin.”